What Is The Relationship Between SEO and Machine Learning?

A lot of technological advancement has happened over the last two decades. Businesses are increasingly moving towards digitization, leveraging the world of the internet to improve their outreach among masses. SEO is one of the key organic online marketing tools that has heavily contributed to helping businesses establish a good online rapport with their potential audience. Today, without SEO, a website cannot even think of improving their search visibility.
What Is Machine Learning?
Machine Learning is a subcategory of Artificial Intelligence. It is the science behind producing more advanced and intelligent machines by training them with an immense amount of datasets. These advanced machines can perform tasks and do not require human intervention. Machine Learning enables these machines to learn from past experience and do better without any requirement of explicit programming.
Now that you are aware of how Machine Learning works in simpler terms, let's see how the combination of SEO and Machine Learning can benefit every online business -
How Machine Learning Is Joining Hands With SEO
In this article, we will cover several areas of SEO which is integrated with Machine Learning to drive further growth.
Here is a list of things we will cover -

• Ranking
• Content Marketing
• User Experience
• Voice Search
• Customer Targeting
• Off-Page Optimization
• Understanding Individual Buyer's Journey

Without any further wait, let's discuss them in detail.
1. Ranking
With too much information present on the web, popular search engines like Google rank websites based on the user's search intent. Unlike before, the focus has shifted from keywords to understanding search intent. With the introduction of machine learning in search engine algorithms, keywords are no longer the most important ranking factor. It is replaced by the search intent. If you notice some of the top search results in your niche, you will see that many websites have not even used keywords in their content.
2. Content Marketing
As cliche and repetitive it may sound, you cannot deny that content is king. Google continues to rank content as the number one ranking factor. As you know, SEO and content marketing go hand in hand.
By creating content after understanding the search intent you want to target, you make it easier for the machine learning-based search engine algorithms to crawl through your website and rank your content for relevant searches. Another reason why you should focus on quality when creating content is that machine learning enables the search engine to differentiate between good and bad content.
3. User Experience
It is not just about the keywords anymore. SEO has advanced to consider other parameters as well before it ranks your website in the search results. These parameters are significantly based on user experience. As a user, no one likes to read huge blocks of keywords-stuffed content, so if you are doing so, now is the time to discard the practice altogether. Search Engines now include page load time, content relevancy, time that a user spends on your site as crucial rankings factors.
4. Voice Search
When it comes to voice search, we are already midway before text-based searches become a thing of the past. With Machine Learning and Artificial Intelligence in the picture, we already have voice-based virtual assistants like Google Home, Amazon's Alexa, Apple's Siri and more in the market. Therefore, if you want your business website to sustain in the long run, you should be working towards optimizing your website for voice search.
5. Customer Targeting
Have you wondered how every user on a website receives a different advertisement? The reason behind such a phenomenon is Machine Learning. It has made online advertising more targeted. Businesses who cater to different sets of the audience can now specifically advertise to them instead of advertising bluntly to the general online audience. This increases your conversion rate manifolds.
6. Off-Page Optimization
We say link building is crucial for every online business' SEO efforts. But what do we mean? Search engine algorithms see these backlinks as an upvote for your website. As these number of upvotes increase, the search engine will regard your website with more authority. The main mechanism behind this process is machine learning.
7. Understanding individual buyer's journey
Customization is the new norm today. If you provide custom solutions to your customers, you're already the apple of their eye. Machine learning can help your buyers to walk through their buying life cycle and make personalized decisions, enhancing user experience. When we talk about essential services or daily consumption products or services, the online users conduct a local online search by using keywords like "near me" or "nearby" or "in [location]". With machine learning, the search engine understands these keywords to provide them with a list of services in the nearby areas.
Conclusion
This friendly relation between SEO and Machine Learning is revolutionary, and this relation is only to grow and advance in the near future. If your website is still following the years old SEO practices, now is the time to upgrade your SEO efforts by hiring the best SEO services company in Delhi that has a comprehensive understanding of machine learning and artificial intelligence, an expert portfolio, and years of experience in offering the best SEO services in Delhi.