Mobile Apps have taken the world by storm. It’s the smartphone era, after all! Today, the number of apps on app stores run in thousands. This has increased the level of competition in every niche area.
Mobile Apps have taken the world by storm. It’s the smartphone era, after all! Today, the number of apps on app stores run in thousands. This has increased the level of competition in every niche area. In such a scenario, how do you make your App come up in the app stores?
The first thing that comes up every time someone talks about app visibility is ASO, aka App Store Optimization. While ASO plays a major role in determining how your App performs in the app stores, you can also use SEO or Search Engine Optimization to improve downloads for your mobile App.
True, app profile pages don’t show up in the search engine results like web pages do. So, how can you make use of SEO for your mobile App?
The first step is to create a microsite or a landing page.
You need to have some kind of presence on the web for leveraging the search engine traffic. Try and make your microsite as detailed as possible if you can produce some articles or blogs relevant to your App or product or landing page, even better!
The more visibility your landing page receives, the better it shows in the search results for your App’s related keywords or query, bettering your chances of improving visitors and app downloads.
In this article, we will discuss the top 3 SEO tips that can help you increase your App’s visibility on search engines and increase app downloads.
Here’s everything that we will discuss today -
1. Latent Semantic Indexing (LSI) Keyword Strategy
2. Building a Strong Backlink Structure
3. On-Page Time and Bounce Rate
Let’s dive in!
1. Latent Semantic Indexing (LSI) Keyword Strategy
Begin with conducting in-depth keyword research for shortlisting keywords that are relevant to your App and niche area. It is crucial to optimize your landing page with these sets of keywords for popular search engines like Google to know what keywords to rank your microsite for.
LSI keywords go one step ahead to detect your landing page in Google’s search results smartly.
In theory, LSI keywords are closely related words or synonyms that help Google better understand the content and relevance of your landing page.
For example, if you have a fitness app, you should incorporate keywords that are relevant to your fitness app. So when users search for the word ‘fitness,’ Google should know whether your microsite is about fitness videos or fitness apps.
The key is to make sure that you not only use your primary keywords in your landing page or microsite but also include LSI keywords (closely related words) that help you rank for other relatable words and phrases that your potential audience uses in their queries.
2. Building a Strong Backlink Structure
Just like how you build a strong backlink profile to your website, creating authentic, high-authority backlinks to your mobile App’s landing page or microsite is exceptionally crucial. As a part of off-page SEO strategy, the more authoritative websites link back to your App’s landing page, the higher its chances of ranking in the search results.
Make sure you don’t indulge in any ‘black hat’ SEO practice like purchasing links in bulk or spamming third party websites with your links, or else Google will penalize your microsite altogether.
How do you make sure that the websites you receive a link from are authoritative? Follow the following steps -
Identify your top 5 competitors who are popular on app stores and search engine results.
Use backlinking tools like ahref, SEMrush, UberSuggest to receive a report of all the pages that link back to your competitor.
Now that you have all the websites and blogs that link to your competitor. Sit through and reach out to them by genuinely writing to the author to consider including a link to your App. Make sure to give them a legitimate reason why they should consider including your App in their content pieces/articles.
True, it is a time taking and tedious process. Not all authors or site owners would respond or be easily convinced. But if you continue this practice, you will eventually start seeing results - more traffic to your webpage, boost in a number of downloads of your App, and a better ranking for your keywords.
3. On-Page Time and Bounce Rate
On-page time and bounce rate are crucial elements that Google considers for determining your microsite or landing page’s rankings in the search engine results.
Higher on-page time is an indication that the users are finding the content and information on your microsite useful, therefore bettering its chances to rank higher in the searches.
Unlike before, Google is continuing to prioritize user experience. If your microsite displays useful information related to your App, making the app download and install more accessible for the user, your site is sure to make the cut for ranking on the search results.
The bounce rate is what is regarded as the disinterest of the users in your site. There is nothing more annoying than clicking on a webpage in hopes of the information you are looking for, only to hit the back button quickly and switching to another result.
This would be seen as an indication by the search engine that your site or App is no more relevant, and reduce your search engine position.
To avoid this from happening, you must focus on creating content that the users might find useful. Instead of going on about the App’s features, talk about the issues you are solving.
Wrapping Up
Yes, without ASO, you cannot make your mobile App a hit among your target user base. However, if you strategically use SEO services, you might amplify your mobile App’s growth manifolds. You can hire a professional SEO company in Delhi NCR that uses several channels and methods like SEO, ASO, PPC, and more to help you reach out to your audience, and improve the number of app downloads.
Blog
