The Golden rules of Web Design

Balance
Balance is the arrangement of light and heavy elements on the page. It has been noticed that the darker & larger elements look heavier in the design as compared to the lighter & smaller elements. The golden rule of balance displays you how to set out your pages so that they work.
Contrast
According to the web experts, most people think that the contrast is a pair of colors, i.e black and white. However, there is a lot to contrast than blank or white. One can have contrasting shapes such as square or circle or contrasting textures such as smooth vs. rough or contrasting sizes such as large or small.
Emphasis
Attention is what the eye is focused to in a design. It's attractive to provide everything equal attention or try to put attention on everything in a design, but this finishes up making the design flat and flavorless. Rather, being a designer, you should put emphasis on the hierarchy of the page and then implement the attention to the attributes based on that hierarchy.
Rhythm
Rhythm is also known as repetition. Rhythm brings an internal uniformity to your designs. Designs & shapes are easy for humans to understand, and repetition offers patterns that create your website easier to understand.
Unity
Unity is also known as proximity. It is the rule of keeping the same elements collectively and different elements further apart. Proximity pulls elements collectively.
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